It does not get more American than this. The advertisement above is highly deceptive (or at least attempts to be) because of their slogan, "Costs less than a personal trainer." The advertising department at Wendy's knows who their audience is: Hungry, financially unstable people. The purpose of this ad is to persuade people who are deciding whether or not to start working out or to continue their unhealthy lives to choose Wendy's over the gym. The ethos of this passage is the Wendy's logo on the bottom. Wendy's is a well-known fast food joint across the states and appeals to almost everybody. Logos is lacked because there are no facts, but one can argue that comparing the prices of the personal trainer to the cost of a cup of chili, a salad, and a baked potato is the logos. The pathos is obvious and apparent: the picture of the food. When you see a picture of food, you automatically get drawn. To be more specific, to further appeal to the audience, Wendy's decided to put a picture of a salad, a healthier choice as opposed to a burger or a milkshake. This advertisement could be deemed to be successful at being deceptive, but it is all in the personal preference of the audience.
This is an outstanding example of showing how corrupt our country is forcing people to decide over fast food or a healthy lifestyle. You did perfectly on pointing out the strategies Wendy's is using to keep people vacillating and thinking financially to choose the fattening food. Maybe you can be my personal trainer and show Wendy's that it is cheaper than their food.
ReplyDeleteI would rather declare bankruptcy paying for a personal trainer than digest that horrendous looking food; therefore I would have to disagree with your statement about the emotional appeal. Being a devoted California Pizza Kitchen customer I guess I am used to always getting the highest and best quality meals. I believe only Americas can support this advertisement because of the population’s strong unhealthy greed for money.
ReplyDeleteAlthough I have no problem with fast food chains, this advertisement utterly disgust me! You perfectly portrayed how fast food vendors, like Wendy’s, manipulate their customers in the unhealthy direction. This is the exact opposite of what our country should be promoting, especially during times of mass obesity problems. You did an amazing job of portraying this, Nareg!
ReplyDeleteNareg, I really like the choice you made on choosing this advertisement. It is truly an American advertisement, appealing to most of the lazy country. You pointed out how Wendy's is trying to convince their audience into investing in one of their fast food meals instead of hiring a personal trainer. Not many people look forward to being yelled at by a personal trainer, but most people do enjoy a nice heavy fast food meal. You did a great job at explaining how Wendy's is trying to be deceptive and convincing their audience to invest in their product. I would have to disagree with you on your point about the emotional appeal because in my opinion that meal does not look very appealing, other than that your analysis on this advertisement was very well done.
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